Multimedia Coverage

Solar power has become an acceptable and widely used form of alternative, renewable energy around the world. We have all seen traditional solar panels on homes and businesses. But you have never seen anything like this!

Sunlight is one of the earth's most abundant and accessible sources of energy, but solar power is currently being used to meet only a tiny fraction of America's energy needs. The technical, financial,
and political challenges facing the U.S. solar power industry.

…In California, Bob Woodruff investigates the state's innovative clean tech industry. Using the sun and wind, engineers and entrepreneurs are reshaping the state's, and even the country's, energy habits.…

Rob Lamkin is CEO of Cool Earth Solar, a solar energy company—with a difference. The Cool Earth team (which includes several rocket scientists) has developed low-cost balloon shaped concentrators that capture up to 400 times magnified solar energy. Check out their power station simulation. It looks like a party!…

…Rob Lamkin, CEO of Cool Earth Solar, describes the company's new concentrating PV balloon. We'll talk about Cool Earth's efforts to scale up production in the coming year and make the device a household name in the industry. Eight minute excerpt

As demand for reusable energy grows, California is the hotbed of solar innovation.

Sterling D. Allan conducted a 1-hour interview with Rob Lamkin.… They talk about how the company's inflatable solar concentrator technology slashes materials costs, making solar farms able to compete with natural gas plants, and eventually even coal plants.…